How many pages does your company website need?

One of the questions we hear most. It depends on your business, but most small and mid-sized company sites start with these pages:

• Home: who you are and what you offer, in seconds.
• About: your story and why people can trust you.
• Services or products: ideally one page per main service.
• Work: real examples of what you’ve done.
• Contact: a form, a number and a map.

For Google, a dedicated page per important service works best, because each page targets a different search. For a single ad campaign, one landing page may be enough.